“Just let it go, brother.

Burning Man, sometime in the nineties. I was explaining to someone that I design products for a living. That was her entire answer. I registered this domain when I got home and have kept it for thirty years.

I don’t want to own products. I build the thing that makes them possible — and then I let it go.

That sounds like a pose until you look at what actually reached people. So here it is in that order: what got into someone’s hands, where the invention really happened, and what I’m building now.

Things that reached people

1997 — now
01
A guide for a pool cue Wood, two turned wheels, and a green suede loop that stands in for the bridge hand you can’t make with one working arm. It rolls with the stroke instead of dragging. My design throughout, made for a rehabilitation distributor.
~1,200 made and sold · 1997–2001
02
Butter Rugs A slipmat built for the fastest hands in turntablism, made for DJ QBert in partnership with Thud Rumble. I later licensed the technology to them and they have made it ever since. Still on shelves twenty-five years later, now in its third version.
15,000 a year, every year, for the sixteen
years I made them · 1998–2014
03
An art-supply business My own brand, sold into the United States and Canada. I built the storefront five times over and automated the operation piece by piece until it stopped needing me. It has run without me for years. I manage it from my phone.
runs unattended 2001 — present

The invention is never the product

The method
1999

A veterans’ hospital handed me a hydration problem: someone with quadriplegia needs a straw with three flexible joints. No manufacturer would make one, so I built a tool to join three straws. The device stayed a prototype. The tool walked into a toy company’s boardroom two years later.

1998

A brochure holder was needed for a famous computer’s launch, and nothing would attach to the machine. So I stopped attaching things to the machine. A puddle-shaped mousepad with a clear tube rising out of it. Ten thousand made.

Earlier

A machine everyone had relied on for years was wired wrong, because the person who built it left with the only manual and nobody read his handwriting. I listened to how it was being used. Rewiring it doubled what it could carry, and the fix went to the rest.

What I’m building now

2026
01
fis Tells you whether software written with AI is safe to put in front of real people — security, privacy, and the parts that quietly break in production.
live
02
Translate Translation for the thirty-four languages the large engines skip — built so someone local who speaks English can translate a site, verify every line, and be paid for the output. Free while it finds its feet.
live
03
trippy A trip-research companion — browse hotels, flights, and activities the way you already do, and it tells you whether a page is worth your time. No vendor can pay to rank higher, so the answer only ever answers to you.
live
04
baru A translator for the subtext everyone assumes you can hear. Built for autistic adults, useful for anyone who has ever left a conversation unsure what just happened.
gated
05
Mira A steady companion for parents raising autistic children, in Hebrew and English, awake at three in the morning.
archived
06
Earth Ambassador Become Earth’s official ambassador to a real exoplanet. A certificate, a print, and dispatches from your world.
live
07
Guardian Her phone rings and the first screen shows her who it is — a stranger, or her daughter. One button, and she decides. In Hebrew or Russian, so the choice stays hers.
pre-pilot

One rule runs through all of them.

Each is built so it cannot be corrupted in my favour. The audit tool cannot be talked into a better grade. The translator publishes nothing a person hasn’t checked, and that person is paid for the checking.

The question a reasonable person asks about any of this is why they would trust an answer from a system whose owner benefits from a particular answer. So none of mine can.

Four here are live, and so is the business above — which is still the only one that earns. One is close. The other two are finished and sitting there. I am better at building the thing than at owning it — which is the whole point of the name, and also its honest limit.